Creative, Marketing, and Digital Solutions.
Every Home for Christ International has existed for over 70 years and has its own unique marketing and communication strategies. Expanding to the US meant defining unique goals, audiences, and outcomes specific to our field.
The US Marketing Philosophy was developed to provide a unified front for our team and stakeholders, and to guard against information siloing. It was imperative that we knew, in-depth, both our market and our brand. We were marketing an experience and attempting to change a culture with this 2019 Marketing overview.
This document and the US Creative Process were developed to help set expectations and to give a full understanding of what’s involved in creative and marketing projects.Download PDF
The creative team for Every Home USA was built from the ground up. That meant defining a system that would allow the intentionality, time, space, and ability to move an initial concept forward through correct stages. This was intended for the US team and stakeholders as a glimpse into our process.
While this creative process model is not all-inclusive, it does reveal the basic steps that exist in all creative projects, explaining how an individual or team can form random thoughts and ideas into an ideal solution.
It is imperative to know that constraints are not counterintuitive to creativity. Well-defined constraints produce tensions that cause creative ideas to flourish. The more specific the details for a desired outcome, the more unique and beautiful the finished product will be.Download PDF
I was privileged to be a part of Every Home USA from its inception. With the growth of a ministry start up, this meant running with many hats until there was a proven need for a new seat on the team.
As with many ministries, new roles do not come easily. They have to be thoughtfully proposed and proven to be worth the investment.
I was the first on our US Operations Team and over the years was fortunate enough to build out and hire the rest of our team. My role and team was responsible for executing all moving parts for the US. This consisted of creative services, marketing, product development, fulfillment, customer service, web & technology, partner cultivation, and international reporting.
The Encounter Outreach app is a free digital mapping and strategy tool to help mobilize the Church to share the love of Jesus in their neighborhoods and cities.
I contributed to crafting the vision and first drafts of this app. I oversaw the execution and deployment for updated releases.
EncounterOutreach app registered over 10,000 new users during its first 2 years.
One of the most innovative product design projects was the Every Home Loved outreach kit box. The previous box was a C-Flute, 4C/4C self-shipper box. The previous box had plenty of pain points for the production team and the receiver of the product.
In my role with Every Home USA and WorldVenture, I was responsible for executing web technology and systems for the varying needs. Below is a list of the different digital solutions implemented.
Every Engager has a link that directs people to a landing page. Each landing page gives more information on the topic of that Engager and dives deeper into who Jesus is. We developed a Discover Jesus page that teaches people what it means to have a relationship with Him. Below are the stats from August 2018 - January 2020: