Jarred Butler

Creative, Marketing, and Digital Solutions.

Every Home USA Marketing Philosophy

Every Home for Christ International has existed for over 70 years and has its own unique marketing and communication strategies. Expanding to the US meant defining unique goals, audiences, and outcomes specific to our field.

The US Marketing Philosophy was developed to provide a unified front for our team and stakeholders, and to guard against information siloing. It was imperative that we knew, in-depth, both our market and our brand. We were marketing an experience and attempting to change a culture with this 2019 Marketing overview.

This document and the US Creative Process were developed to help set expectations and to give a full understanding of what’s involved in creative and marketing projects.

Download PDF

Every Home USA Creative Process

The creative team for Every Home USA was built from the ground up. That meant defining a system that would allow the intentionality, time, space, and ability to move an initial concept forward through correct stages. This was intended for the US team and stakeholders as a glimpse into our process.

While this creative process model is not all-inclusive, it does reveal the basic steps that exist in all creative projects, explaining how an individual or team can form random thoughts and ideas into an ideal solution.

It is imperative to know that constraints are not counterintuitive to creativity. Well-defined constraints produce tensions that cause creative ideas to flourish. The more specific the details for a desired outcome, the more unique and beautiful the finished product will be.

Download PDF

Building the US Operations Team

I was privileged to be a part of Every Home USA from its inception. With the growth of a ministry start up, this meant running with many hats until there was a proven need for a new seat on the team.

As with many ministries, new roles do not come easily. They have to be thoughtfully proposed and proven to be worth the investment.

I was the first on our US Operations Team and over the years was fortunate enough to build out and hire the rest of our team. My role and team was responsible for executing all moving parts for the US. This consisted of creative services, marketing, product development, fulfillment, customer service, web & technology, partner cultivation, and international reporting.


Roles Created for Operations Team

  • Content Manager
  • Graphic Designer
  • Logistics Administrator
  • Marketing Coordinator
  • Writer/Editor

Important Hiring Qualities:

  • Authentically loves Jesus
  • Hardworking
  • Ongoing desire to learn
  • Humble attitude
  • High emotional intelligence

EncounterOutreach App

The Encounter Outreach app is a free digital mapping and strategy tool to help mobilize the Church to share the love of Jesus in their neighborhoods and cities.

I contributed to crafting the vision and first drafts of this app. I oversaw the execution and deployment for updated releases.

Features:

  • Real time updated data
  • Track your outreach interactions
  • Organize group outreaches
  • Create notes and follow up actions
  • See nationwide progress
  • Outreach training videos

EncounterOutreach app registered over 10,000 new users during its first 2 years.

Outreach Kit Redesign

One of the most innovative product design projects was the Every Home Loved outreach kit box. The previous box was a C-Flute, 4C/4C self-shipper box. The previous box had plenty of pain points for the production team and the receiver of the product.


Pain Points of Previous Design:
  • Expensive
  • Damaged when shipped
  • Hard to open
  • Time consuming to assemble
  • Caused paper cuts for production
Solution of Redesign:
  • Reduced cost
  • Added external shipper to reduce shipping issues
  • Self-shipper could be opened in one motion
  • Self assemble boxes with magnets in the lid
  • Zero frustration assembly and shipping

Redesigned Box

Digital Software Deployment

In my role with Every Home USA and WorldVenture, I was responsible for executing web technology and systems for the varying needs. Below is a list of the different digital solutions implemented.


    Marketing/Communications
  • Trumpia Text Platform (Dedicated Shortcode)
  • Hubspot - Marketing Hub
  • Slack
  • CoSchedule
  • Salesforce
  • Blackbaud Netcommunity & Online Express
  • Mailchimp
  • Zoho CRM
  • Livestream Broadcaster
    Project Management
  • Freedcamp
  • Monday.com
  • Trello
  • Basecamp
    Shipping
  • Endicia
  • Shipstation

Discover Jesus Landing Page

Every Engager has a link that directs people to a landing page. Each landing page gives more information on the topic of that Engager and dives deeper into who Jesus is. We developed a Discover Jesus page that teaches people what it means to have a relationship with Him. Below are the stats from August 2018 - January 2020:

  • Expressed Interest: 14,259
  • Salvations: 1216